Round 1 did the hard part. Round 2 cashes it in.
We've already spent three months teaching the algorithm what a Southern California solar buyer looks like. 11,267 of them saw the ads. 1,075 clicked. 180 raised their hand. Round 2 doesn't start from zero — it walks back in the door these people already opened, with sharper creative and one job: get your team on the phone inside five minutes.
Market Size: What We're Dealing With Here
Market Size: What We're Dealing With Here
Solar Leads Co-Op — Southern California
A 10-minute walkthrough
What the first round told us.
The ebook offer pulled leads at $10 a piece. Cheap. Too cheap, honestly — a free download brings tire-kickers as easily as it brings buyers.
Cost per lead doesn't pay the bills. Cost per sale does.
So Round 2 changes one thing: we qualify harder up front and put the prospect on the phone faster. Fewer leads, higher cost per lead, more closes. That's the trade we want.
180 hand-raisers still working in the background.
Those 180 homeowners didn't disappear when the budget ran out. They're in an email drip right now — one message at a time, each with a clear ask: check your ZIP, book a call, see if you qualify. Some will close this week. Some next month. Some three months from now. Follow-up is patient money.
Round 2's job is speed on the front end — on the phone inside five minutes of opt-in. The drip is the engine that keeps producing long after the ad spend stops. You get both, for the price of one.
Here's what the 1st Round bought us.
Facebook Ads · 03 Mar 2026 – 01 Jun 2026
12,342 warm touchpoints. 180 homeowners who said yes to solar in writing. That audience doesn't expire when the campaign ends — it sits there waiting for the next message. Round 2 is that next message.
Every number above, updated in real time
The system underneath the leads.
Creative-Lead Targeting
We let the algorithm find your buyers using broad, creative-first campaigns — no wasted interest targeting. The right ad finds the right homeowner.
Proprietary Audience Data
We layer in our proprietary 16M+ homeowner audience to sharpen who sees your ads.
Tight Qualifying Form
Homeowner check. ZIP code. Bill size. We screen before they reach you.
Native Facebook Lead Forms
No website needed. Homeowners apply right inside Facebook and Instagram.
Under-5-Minute Follow-Up
Leads sync straight to your phones so your team calls while they're still hot. Speed is everything.
Nine creatives. Already shot. Already tested.
Round 1 paid for these. Round 2 puts them back to work — no new production, no creative-fee surprise. The winners get more budget. The rest go on the bench.
The Truth About Solar
Honest, no-hype installer message.
Stop Overpaying. Start Saving.
Benefit-led creative with a strong homeowner hook.
Smarter Energy. Brighter Future.
Family-focused solar value ad with broad appeal.
SoCal Homeowners — No Solar Yet?
Bill-shock hook that grabs attention instantly.
Is Solar in Your ZIP?
Clean ZIP-code qualifier ad.
California Homeowners Without Solar
Money-back curiosity angle.
Homeowners, No Solar Yet?
Simple pattern interrupt with a direct CTA.
No Solar Yet? Qualify for Solar.
Zero-upfront offer framing with fast-call CTA.
Homeowners, No Solar Yet? Alt
Alternate house-first creative for testing.
Here's What Your Prospects Will Be Asked
Just 3 quick questions. No long forms. This is how we make sure we only call homeowners we can truly help.
What's your ZIP code?
Do you own your home?
About how much is your summer electric bill?
That's it. Answer those and we'll show you your next step.
Three UGC spots that sound like a neighbor, not an ad.
Thirty seconds each, vertical, built for Reels and Stories. Shot. Edited. Sitting in the library, ready to drop into the retargeting set the day you say go.
The Bill Shock
A real Southern California homeowner reacts to her rising electric bill and shares how she checked her ZIP. Builds instant relatability.
The Truth-First
She admits she thought solar wasn't for her, then explains how a quick ZIP check changed her mind. Handles the #1 objection.
The Rate Hike
Urgency-driven: rates went up again, so she checked her ZIP before the next increase. Drives fast action.
From scroll to sit-down, in minutes.
How To Work The Call
The Call Script
Solar Co-Op — ZIP Code Callback Leads
These people typed in their ZIP code online to see if their home qualified. They raised their hand — but they did NOT ask for a pitch. Stay low pressure. You ask the questions. You let them talk themselves into it.
Opening: Take the Pressure Off
"Hey, is this [Name]? … This is [Your Name]. You probably weren't expecting my call — you put in your ZIP code online to see if your home qualified for the solar savings program? … Yeah, that one. Did I catch you at an okay time?"
Slow down. Sound a little unsure on purpose. It tells their brain you're not a pushy salesperson.
Get Them Talking
"So what made you check to see if you qualified?"
"Tell me more about that…"
"How long have you been thinking about doing something with your electric bill?"
Learn Their Situation
"What are you paying the power company right now, each month?"
"Is that bill going up, staying the same, or what?"
"Do you own the home, or rent?"
Let the Pain Surface
"When you see that bill climb every year, what goes through your mind?"
"How do you feel about paying them more and more with nothing to show for it?"
"If nothing changes, where's that bill in three or four years?"
Open the Door
"If there was a way to lock in your rate so it stopped climbing — and you owned it instead of renting power forever — would that be worth a look?"
"What would it mean for you if that money stayed in your pocket instead?"
Move to the Next Step
"It sounds like this is worth a closer look for your home. Would it make sense to have one of our specialists pull up your roof and your numbers, so you see exactly what you'd qualify for? … No pressure either way."
Two Rules That Make This Work
- 1Stay calm and curious, never excited. The second you sound eager, their guard goes up.
- 2When they give a short answer, say "tell me more about that" — then go quiet and let them fill the silence.
Two things have to hold. That's it.
- Call every qualified lead in under five minutes. No exceptions. That single number decides whether this works.
- A closer who can run a clean proposal once the homeowner picks up. Round 2 hands them a warm conversation — they take it from there.