Round 1 did the hard part. Round 2 cashes it in.
We've already spent three months teaching the algorithm what a Southern California solar buyer looks like. 11,267 of them saw the ads. 1,075 clicked. 180 raised their hand. Round 2 doesn't start from zero — it walks back in the door these people already opened, with sharper creative and one job: get your team on the phone inside five minutes.
Here's what the first $1,800 bought us.
Facebook Ads · 03 Mar 2026 – 01 Jun 2026
12,342 warm touchpoints. 180 homeowners who said yes to solar in writing. That audience doesn't expire when the campaign ends — it sits there waiting for the next message. Round 2 is that next message.
Every number above, updated in real time
What the first round told us.
The ebook offer pulled leads at $10 a piece. Cheap. Too cheap, honestly — a free download brings tire-kickers as easily as it brings buyers.
Cost per lead doesn't pay the bills. Cost per sale does.
So Round 2 changes one thing: we qualify harder up front and put the prospect on the phone faster. Fewer leads, higher cost per lead, more closes. That's the trade we want.
180 hand-raisers still working in the background.
Those 180 homeowners didn't disappear when the budget ran out. They're in an email drip right now — one message at a time, each with a clear ask: check your ZIP, book a call, see if you qualify. Some will close this week. Some next month. Some three months from now. Follow-up is patient money.
Round 2's job is speed on the front end — on the phone inside five minutes of opt-in. The drip is the engine that keeps producing long after the ad spend stops. You get both, for the price of one.
The system underneath the leads.
Creative-Lead Targeting
We let the algorithm find your buyers using broad, creative-first campaigns — no wasted interest targeting. The right ad finds the right homeowner.
Proprietary Audience Data
We layer in our proprietary 16M+ homeowner audience to sharpen who sees your ads.
Tight Qualifying Form
Homeowner check. ZIP code. Bill size. We screen before they reach you.
Native Facebook Lead Forms
No website needed. Homeowners apply right inside Facebook and Instagram.
Under-5-Minute Follow-Up
Leads sync straight to your phones so your team calls while they're still hot. Speed is everything.
Nine creatives. Already shot. Already tested.
Round 1 paid for these. Round 2 puts them back to work — no new production, no creative-fee surprise. The winners get more budget. The rest go on the bench.
The Truth About Solar
Honest, no-hype installer message.
Stop Overpaying. Start Saving.
Benefit-led creative with a strong homeowner hook.
Smarter Energy. Brighter Future.
Family-focused solar value ad with broad appeal.
SoCal Homeowners — No Solar Yet?
Bill-shock hook that grabs attention instantly.
Is Solar in Your ZIP?
Clean ZIP-code qualifier ad.
California Homeowners Without Solar
Money-back curiosity angle.
Homeowners, No Solar Yet?
Simple pattern interrupt with a direct CTA.
No Solar Yet? Qualify for Solar.
Zero-upfront offer framing with fast-call CTA.
Homeowners, No Solar Yet? Alt
Alternate house-first creative for testing.
Three UGC spots that sound like a neighbor, not an ad.
Thirty seconds each, vertical, built for Reels and Stories. Shot. Edited. Sitting in the library, ready to drop into the retargeting set the day you say go.
The Bill Shock
A real Southern California homeowner reacts to her rising electric bill and shares how she checked her ZIP. Builds instant relatability.
The Truth-First
She admits she thought solar wasn't for her, then explains how a quick ZIP check changed her mind. Handles the #1 objection.
The Rate Hike
Urgency-driven: rates went up again, so she checked her ZIP before the next increase. Drives fast action.
From scroll to sit-down, in minutes.
$6,000 of media for $4,800 out of pocket.
We're carrying $1,200 forward from Round 1 and adding $4,800 in fresh spend. Total firepower: $6,000 — pointed at an audience that already knows the brand. The goal is six to ten closed sales. One sale pays for the whole campaign; everything after that is profit.
No new audience hunt. No relearning. We go back to the 12,342 who already raised their eyes, this time with creative pointed straight at the ZIP qualifier and the call.
The whole machine hinges on one thing: your team on the phone inside five minutes.
Say the word and the $1,200 credit goes to work the same afternoon.
Two things have to hold. That's it.
- Call every qualified lead in under five minutes. No exceptions. That single number decides whether this works.
- A closer who can run a clean proposal once the homeowner picks up. Round 2 hands them a warm conversation — they take it from there.
Say go — and we launch this week.
$4,800 approved. $1,200 credit stacks on top. Retargeting goes live on the warm audience the same day, and the 180 keep getting follow-up in the background. Six to ten sales is the number. Let's go get it.